A Life Story Video is Like a Will

I've mentioned that my biggest challenge running a video biography business is convincing people the worth of something whose greatest value will be decades after they buy it.

A cousin of mine who's a lawyer heard me say that and replied, "it's like a will." It is! A will is not for you, it's for the people who survive you. And, like writing a will, you may not think you need to preserve your story right now and, chances are, you don't.

The problem is that you don't need a will until after you die but, by then, it's too late to make one. Same with sharing your life story. A personal documentary is not for you, it's for those who come after you. It's how you tell your stories with them when you can't be there to do it in person.

Granted, leaving this Earth without leaving a video of your life story behind doesn't create the havoc that dying without a will can. But, like a will, it is something whose benefits are greatest long after it is made.